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Your Trusted Insurance Partner in Stoke-on-Trent
Aynsley Insurance is a family-run independent insurance broker based in Stoke-on-Trent, Staffordshire, with over 30 years of experience in the industry. We specialise in providing tailored personal and commercial insurance policies, leveraging access to a wide range of leading UK insurers while eliminating commission fees. Our team of highly skilled professionals prioritises client needs, offering independent guidance and customised solutions for diverse insurance requirements.

With a focus on affordability and comprehensive protection, we serve sole traders, large corporations, and individuals seeking high-value asset coverage. Our commitment to a people-centric approach ensures clients receive policies that align with their unique circumstances, supported by a dedicated team ready to assist with all insurance needs.
Services
Business Insurance Personal Insurance High Net Worth Insurance Private Medical Insurance Cyber Crime Insurance
Highlights and features
  • Over 30 years of experience in the insurance industry.
  • Family-run business with a client-focused approach.
  • Partnerships with major UK insurers for competitive rates.
  • Tailored policies for personal and commercial needs.
  • Local expertise in Stoke-on-Trent and nationwide coverage.
Associations and certifications
  • Financial Conduct Authority
What people say
Excellent service Professional and helpful Competitive pricing Tailored solutions Family-run ethos
Services
Business Insurance
Aynsley Insurance provides tailored business insurance solutions for SMEs and large corporations across the UK. Our policies protect against risks such as property damage, liability claims, and cyber threats, ensuring operational continuity. With partnerships spanning major insurers, including Lloyds of London, we offer bespoke coverage aligned with industry-specific needs.
Personal Insurance
We offer competitive personal insurance policies covering motor, home, travel, and health needs. With over 25 years of experience, our advisors ensure clients receive affordable, comprehensive coverage from leading UK insurers, tailored to individual circumstances and budgetary requirements.
High Net Worth Insurance
Specialist insurance for high-value assets such as luxury homes and vehicles. Designed for discerning clients, our policies provide enhanced protection and bespoke terms, managed by dedicated account handlers with expertise in high-net-worth risk management.
Private Medical Insurance
In partnership with Aviva, we deliver flexible private medical insurance plans for individuals and businesses. Policies offer rapid access to treatment, specialist care, and cost-effective options, ensuring clients receive timely healthcare without compromising quality.
Cyber Crime Insurance
Our cyber insurance policies address risks from data breaches, ransomware, and business interruptions. Coverage includes data recovery, legal defence, and crisis management, supported by specialist insurers to mitigate financial and reputational damage from cyber attacks.
People
Allan
Insurance Advisor
Allan has over 20 years of experience in personal and business insurance, offering expert advice and tailored solutions. Clients praise his professionalism, local knowledge, and commitment to finding cost-effective coverage that meets their needs.
Tom Lea
Cyber Insurance Specialist
Tom specialises in cyber risk management, guiding businesses through complex insurance requirements. With expertise in digital threat mitigation, he ensures clients receive robust protection against evolving cyber threats and regulatory challenges.
Questions
What types of insurance does Aynsley Insurance offer?
We provide business, personal, high net worth, private medical, and cyber crime insurance, alongside specialist products like motor legal expenses and vehicle breakdown cover.
How does Aynsley Insurance differ from online providers?
As a local broker, we offer personalised advice, direct access to advisors, and tailored policies from major insurers, avoiding the impersonal approach of online comparison sites.
Can I get insurance with a non-motoring conviction?
Yes, we specialise in arranging cover for drivers with adverse records, including non-motoring convictions, ensuring fair premiums and comprehensive protection.
Do you offer cyber insurance for small businesses?
Yes, our cyber insurance policies protect SMEs against data breaches, business interruptions, and legal costs, with specialist support to enhance digital security.
What areas do you serve?
While based in Stoke-on-Trent, we operate nationwide, providing insurance solutions to clients across the UK.