Business Details
27 Years
experience
Innovative Insurance Solutions for Businesses
Established in 1999, Pier Insurance has built a reputation as a leader in innovative insurance solutions, serving over five million customers globally. Our expertise lies in mobile and gadget insurance, travel insurance, and ticket protection, designed to seamlessly integrate with partner businesses and unlock new revenue streams. With a dedicated focus on customer-centric innovation, we combine cutting-edge technology with over 25 years of industry experience to deliver scalable, flexible solutions tailored to evolving market demands.Our end-to-end services, from product development to claims management, ensure a seamless insurance journey for partners and policyholders alike. Backed by authorisation from the Financial Conduct Authority, we prioritise transparency, agility, and trust, empowering businesses to enhance their offerings while delivering exceptional customer experiences. Our in-house analytics and claims handling further demonstrate our commitment to operational excellence and client satisfaction.
Services
Gadget Insurance
Travel Insurance
Ticket Protection
Embedded Insurance
White-Label Solutions
Bespoke Policy Development
Details
- Year established: 1999
Highlights and features
- We offer over 25 years of insurance expertise and innovation.
- Our in-house claims management ensures efficient, customer-focused service.
- We provide scalable, white-label insurance solutions tailored to business needs.
- Our global reach supports partners in expanding into new markets.
- We integrate insurance seamlessly into digital customer journeys.
Associations and certifications
- Financial Conduct Authority
Services
Gadget Insurance
Our gadget insurance covers smartphones, tablets, and electronics against damage, theft, and mechanical failure. Designed for seamless integration with retail and telecoms partners, it enhances customer retention through hassle-free digital claims. With flexible coverage options, businesses can offer tailored policies that meet diverse consumer needs.
Travel Insurance
Tailored travel insurance protects against trip cancellations, medical emergencies, and lost luggage. Ideal for travel agencies and online booking platforms, our policies provide 24/7 assistance and rapid claims processing. Coverage adapts to varying destinations and durations, ensuring peace of mind for frequent and occasional travellers alike.
Ticket Protection
Ticket protection safeguards against event cancellations or disruptions for concerts, sports, and cultural events. Partners benefit from easy integration into ticketing systems, while customers receive flexible refunds or rescheduling options. This service enhances trust and loyalty for event organisers and vendors.
White-Label Solutions
Fully customisable white-label insurance allows businesses to offer policies under their brand name. From underwriting to claims management, we handle operations while partners focus on customer relationships. This solution supports rapid market entry with minimal infrastructure investment.
Embedded Insurance
Embedded insurance adds protection at the point of sale for purchases like electronics or travel bookings. Our API-driven integration ensures frictionless coverage activation, boosting conversion rates and average order value. Partners benefit from enhanced customer satisfaction without operational complexity.
People
Mark Gordon
Founder & Managing Director
An entrepreneur with over 30 years' experience in telecoms and insurance, Mark drives innovation and growth at Pier Insurance, leveraging deep industry insights to shape strategic direction.
Kelly House
Commercial COO
With over 25 years in operational and insurance leadership, Kelly oversees commercial strategy at Pier Insurance, ensuring scalable solutions that align with partner needs and market trends.
Phil Sanderson
Finance Director
Phil brings over a decade of financial leadership in B2B and B2C insurance, managing fiscal strategy and operational efficiency to support Pier Insurance's sustained growth and stability.
Paul Althasen
Chairman
A board member since 2008, Paul provides strategic oversight and governance, guiding Pier Insurance's long-term vision and expansion into new markets with industry expertise.
Questions
What types of insurance does Pier Insurance offer?
We specialise in gadget, travel, and ticket protection insurance, along with embedded and white-label solutions tailored to business needs.
How can businesses integrate your insurance products?
Our API-driven integration enables seamless addition of insurance at point of sale, while white-label options allow full brand customisation.
Are your insurance policies regulated?
Yes, we are authorised and regulated by the Financial Conduct Authority (FCA), ensuring compliance with strict industry standards.
Do you operate outside the UK?
We support partners globally, with established operations in Europe and expertise in launching businesses into new international markets.
How are claims handled?
Claims are managed in-house with a balance of automation and expert oversight to ensure efficient, customer-friendly resolution.
