Business Details
33 Years
experience
Emergency
services
Your Trusted Home & Landlord Insurance Provider in London
Cherish Insurance Brokers, trading as Plum Underwriting Limited, has been delivering tailored insurance solutions since 1993. We specialise in home, second home, and residential landlord insurance, prioritising customer-centric service and competitive pricing. Our policies include Flood Re options for high-risk properties, ensuring accessibility without compromising coverage quality. Authorised and regulated by the Financial Conduct Authority, we maintain a strong reputation for transparency, swift claims processing, and UK-based support teams.With over three decades of experience, we combine industry expertise with innovative underwriting techniques to serve diverse property needs, including military personnel through our Forces Plan policy. Our commitment to client satisfaction is evidenced by our policyholder promise, which guarantees claims resolution within five working days and strict adherence to privacy and complaints procedures.
Services
Home Insurance
Second Home Insurance
Residential Landlord Insurance
B&B Insurance
Forces Plan Policy
Details
- Year established: 1993
Highlights and features
- We have over 30 years of experience in UK property insurance since 1993
- Our policies are authorised and regulated by the Financial Conduct Authority
- We provide 24/7 claims notification and emergency assistance services
- We are accredited Flood Re providers for high-risk flood properties
- Our UK-based service and claims teams ensure localised support
Associations and certifications
- Financial Conduct Authority
- British Insurance Brokers' Association
Services
Home Insurance
Cherish Home Insurance provides comprehensive protection for primary residences with up to 2 million buildings and 250,000 contents coverage. Policies include accidental damage, theft, and liability protection as standard, with optional Flood Re cover for high-risk properties. The policy features new-for-old replacements, alternative accommodation, and 24/7 emergency assistance, catering to homeowners seeking reliable, flexible coverage.
B & B Insurance
Cherish Home B & B Insurance offers tailored protection for small bed and breakfasts with up to 5 bedrooms. It includes 15,000 business equipment cover, loss of income protection up to 30,000, and employer's liability coverage. Designed for owner-occupiers, this policy combines standard home insurance features with commercial benefits, ensuring both residential and business needs are met under one comprehensive plan.
Second Home Insurance
Cherish Second Home Insurance protects weekend cottages and holiday rentals with 1 million buildings and 75,000 contents coverage. Available with Flood Re options, it includes paying guest provisions, employer's liability, and loss of hiring fees. The policy accommodates properties in high-risk areas and offers flexible terms for non-UK residents owning UK holiday homes, with enhanced coverage during peak seasons.
Residential Landlord Insurance
Cherish Residential Landlord Insurance safeguards buy-to-let investments with 1 million buildings and 75,000 contents coverage. Features include malicious damage protection, loss of rental income, and legal expenses up to 50,000. Utilising advanced geo-mapping, we underwrite properties in high-risk areas on a case-by-case basis, offering flexible terms for landlords with diverse property portfolios.
Forces Plan Policy
Cherish Forces Plan caters specifically to UK military personnel with tailored home insurance solutions. This policy includes standard accidental damage cover, flexible terms for frequent relocations, and dedicated support services. Designed to meet the unique needs of service members, it ensures comprehensive protection for primary residences with additional considerations for military-specific circumstances.
Questions
What types of insurance policies do you offer?
We provide home insurance, second home insurance, residential landlord insurance, B & B coverage, and our Forces Plan military policy.
Are you regulated by any official bodies?
Yes, we're authorised and regulated by the Financial Conduct Authority under reference number 309166.
Do you cover properties at risk of flooding?
Yes, we offer Flood Re cover for qualifying properties in high-risk flood areas.
What are your customer support hours?
Our office hours are 09:00-17:00 Monday to Friday, with 24/7 claims notification available.
Can I get insurance for a holiday rental property?
Yes, our Second Home Insurance includes optional paying guest cover with employer's liability protection.
