Business Details
33 Years
experience
Trusted Non-Standard Property Insurance Solutions
Established in 1993, CETA Insurance has built a reputation as a market-leading provider of non-standard property insurance solutions. Our expertise lies in leveraging proprietary technology to streamline the insurance process for brokers, offering access to a panel of over 35 specialist insurers. With a focus on innovation, we developed the Infinity platform - a digital quote portal that enables brokers to quote, compare, and bind policies for over 31 non-standard risks in under two minutes. Our team of industry veterans, including executives with decades of experience in financial services and insurance, ensures we maintain quotability rates above 90% across diverse risk categories.As an FCA-authorised entity, we prioritise transparency through our commission guarantee, paying brokers indefinitely for retained policies. Our technology-first approach, combined with dedicated UK-based support, allows us to deliver efficient solutions while maintaining personal service standards. We specialise in four key areas of non-standard property insurance: location/condition risks, property type variations, usage complexities, and owner-specific considerations. Our commitment to continuous improvement is demonstrated through regular system enhancements and partnerships with leading insurers under full delegated authority.
Services
Non-standard property insurance
Online quote platform
Commission guarantee
Loyalty rewards scheme
Broker support services
Details
- Year established: 1993
Highlights and features
- 25+ years' experience in non-standard property insurance
- Largest online panel of non-standard insurers
- Proprietary Infinity platform enables instant policy binding
- Commission guarantee with 85%+ retention rates
- Maintain 90%+ quotability across 31+ risk categories
Associations and certifications
- Financial Conduct Authority
What people say
Efficient service
Comprehensive coverage
Reliable commission payments
User-friendly platform
Excellent support
Services
Non-standard property insurance
We provide comprehensive coverage for properties that fall outside traditional insurance parameters. Our solutions cater to risks including adverse credit histories, unique construction types, and unconventional property uses. With access to a panel of 35+ specialist insurers, we maintain quotability rates above 90% across 31 distinct risk categories, ensuring brokers can secure appropriate coverage for challenging cases.
Infinity online platform
Our proprietary system enables instant quoting, comparison, and policy binding for non-standard risks. The intuitive interface dynamically adapts to client needs, guiding brokers through the underwriting process in under two minutes. As the only platform of its kind, it eliminates manual referrals while maintaining access to leading insurers and real-time support from dedicated staff.
Commission guarantee
We offer guaranteed commission payments for the lifetime of policies placed through our platform. Brokers benefit from monthly indemnity payments with no minimum business requirements, supported by industry-leading retention rates exceeding 85%. This creates sustainable income streams while ensuring continued client coverage through our extensive insurer panel.
Loyalty rewards scheme
Our Ceta Rewards programme provides brokers with points for each new business placement, redeemable against a variety of vouchers. The free-to-join scheme offers immediate benefits with no upfront commitments, creating additional value for brokers while maintaining focus on our core insurance solutions.
Broker support services
We provide dedicated assistance through UK-based teams with deep industry expertise. From technical platform support to underwriting guidance, our specialists ensure brokers can maximise the benefits of our solutions. Training programmes and instructional resources help brokers quickly integrate our services into their operations.
People
Brendan Devine
Chief Executive Officer
With over 30 years' experience in financial services, Brendan leads CETA's strategic direction. He previously grew businesses at GE Money and Kwik Fit Insurance, and founded Sure Thing. He prioritises customer-centric approaches and technological innovation.
Ian Gilbert
Chief Financial Officer
Ian brings extensive financial leadership experience from Hawk Incentives and other financial services organisations. He focuses on leveraging CETA's technology and data capabilities to develop innovative solutions while maintaining financial discipline.
Matthew Donaldson
Chairman
As former CEO of BGL Group and founder of Compare the Market, Matthew provides strategic oversight. He focuses on sustainable growth and ensuring optimal customer outcomes through CETA's technology-driven insurance solutions.
James O'Hara
Commercial Director
James leads commercial strategy with deep expertise in insurance distribution. He focuses on developing partnerships and solutions that help brokers succeed in the non-standard insurance market through CETA's innovative platform.
Steve Woodford
Head of Technology
Steve oversees CETA's technology development, ensuring the Infinity platform maintains its market-leading position. He leads a team that designs and maintains proprietary systems enabling efficient non-standard insurance solutions.
Questions
What types of non-standard insurance do you cover?
We cover over 31 non-standard risks across four categories: property location/condition, construction type, usage, and owner circumstances including adverse credit histories and unique property types.
How quickly can I get a quote?
Our Infinity platform provides instant quotes with the ability to bind policies in under two minutes through our integrated panel of specialist insurers.
Do you offer commission guarantees?
Yes, we guarantee commission payments for the lifetime of policies with no minimum business requirements, supported by 85%+ retention rates.
What support do brokers receive?
Brokers get dedicated UK-based support, training programmes, and technical assistance to maximise the benefits of our platform and insurance solutions.
How does your loyalty scheme work?
Ceta Rewards lets brokers earn points for new business, redeemable against vouchers. Brokers receive 50 points per sale with no upfront commitments required.
Can I access your platform immediately?
After electronic contract signing, brokers gain immediate access to the Infinity platform with full functionality and insurer panel integration.
