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Business Details
15 Years
experience
Your Trusted Insurance Partner in Manchester
Established in 2011, we are a specialist insurance broker dedicated to providing tailored motorcycle, car, van, motorhome, home, and commercial insurance solutions. Our founder, Dave Bowcock, brings over 14 years of expertise from the motorcycle insurance sector, ensuring our approach combines industry knowledge with a commitment to exceptional service. We serve over 40,000 policyholders nationwide, prioritising direct communication to understand client needs and secure competitive quotes from leading UK insurers. Our growth reflects our focus on flexibility, offering policies for specialist vehicles and drivers with convictions, alongside discounts for owners' club members and advanced rider certifications.

As an independent broker regulated by the Financial Conduct Authority, we maintain partnerships with insurers like Aviva, AXA, and NIG to deliver comprehensive coverage options. Our team operates without restrictive call scripts, ensuring personalised support for quotes, claims, and policy management. With a dedicated claims service and a 2023 valuation of over 20m in arranged policies, we remain committed to combining modern technology with traditional service values.
Services
Motorbike Insurance Car Insurance Van Insurance Motorhome Insurance Multi-Vehicle Insurance Home Insurance Courier Insurance Taxi Insurance Commercial Insurance Fleet Insurance
Details
  • Year established: 2011
Highlights and features
  • We offer over 40,000 policyholders nationwide access to specialist vehicle insurance schemes.
  • Our team has no call length targets, ensuring thorough, personalised service.
  • We partner with leading UK insurers including Aviva, AXA, and NIG.
  • We provide discounts for IAM advanced riders and owners' club members.
  • Our dedicated claims support ensures prompt, hassle-free resolution processes.
Associations and certifications
  • Financial Conduct Authority (FCA)
What people say
Excellent customer service Swift and competitive insurance Friendly and informed staff No hidden costs Professional approach
Services
Motorbike Insurance
We provide comprehensive motorbike insurance for standard, classic, and trike motorcycles. Our policies include multi-bike options, limited mileage discounts, and protected no claims bonuses. Specialist coverage extends to custom bikes and riders with convictions, with additional benefits like breakdown assistance and legal protection.
Car Insurance
Our car insurance covers standard, classic, and high-performance vehicles with flexible terms. Options include temporary policies, convicted driver coverage, and multi-car schemes. We offer excess protection, personal accident insurance, and discounts for IAM members and owners' club affiliations across the UK.
Commercial Insurance
We specialise in commercial policies for couriers, taxi operators, and haulage businesses. Products include fleet insurance, goods-in-transit coverage, and employers' liability protection. Our partnerships enable tailored solutions for food delivery vans, motor trade professionals, and SMEs nationwide.
Motorhome Insurance
Our motorhome and campervan insurance includes temporary and multi-vehicle options. Coverage features breakdown assistance, European travel protection, and specialist schemes for converted vehicles. Policies can be customised with excess protection and personal accident add-ons for UK-based owners.
Home Insurance
We offer home insurance with optional add-ons like personal accident protection and keycare. Our policies cover standard and specialist properties, with flexible terms for homeowners seeking comprehensive protection across the UK.
People
Dave Bowcock
Managing Director
With 14 years' experience in UK motorcycle insurance, Dave founded Principal Insurance in 2011. He leads our Manchester-based team, focusing on combining specialist knowledge with customer-centric service to deliver competitive insurance solutions nationwide.
Questions
What types of insurance do you offer?
We provide motorbike, car, van, motorhome, home, courier, taxi, commercial, and fleet insurance policies tailored to specialist needs across the UK.
How can I get a quote?
Call our UK-based team on 0330 024 0087 weekdays 9am-6pm or Saturdays 9am-1pm for a personalised quote with no call targets.
Do you cover drivers with convictions?
Yes, we offer specialist vehicle schemes for drivers with motoring convictions and provide competitive coverage options through our insurer panel.
What discounts are available?
We offer discounts for IAM advanced riders, owners' club members, and limited mileage policies. Ask our team for specific eligibility criteria.
How do I make a claim?
Call 0330 024 1376 for motorbike/car/van claims or 0330 024 0136 for motor trade policies. Our advisors will guide you through the process.
Can I modify my policy after purchase?
Yes, contact our customer service team to discuss policy adjustments. We'll help update your coverage to meet changing requirements.