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Bakerhill Associates Bakerhill Associates
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Business Details
10 Years
experience
Your Future. Fully Covered.
Bakerhill Associates is an independent life insurance and protection brokerage based on Great Portland Street in Marylebone, London. Established in 2016 by Matt Baker, we provide professional advice to individuals, families and business owners seeking suitable insurance arrangements. As a whole-of-market broker, we assess policies from a broad selection of UK insurers, allowing our clients to consider different providers, products and premiums. We take the time to understand individual circumstances, financial priorities and future plans before recommending appropriate protection. Our approach focuses on straightforward guidance, informed decisions and a service free from unnecessary pressure.

Our personal insurance services include life insurance, whole of life policies, critical illness cover, income protection for employed and self-employed individuals, mortgage protection and private medical insurance. We also assist with placing life insurance policies in trust, helping beneficiaries receive payments promptly without awaiting probate. For businesses, we arrange key person insurance, shareholder protection, relevant life cover and group private medical insurance to safeguard commercial interests and the individuals essential to their success. Alongside these specialist protection services, we provide buildings, contents and landlord insurance. Throughout the process, our recommendations reflect each client's particular requirements, available budget and longer-term objectives.
Services
Life insurance Critical illness cover Income protection Family life insurance Life insurance in trust Private medical insurance Group private medical insurance Business protection Key person insurance Shareholder protection Relevant life insurance Buildings insurance Contents insurance Landlord insurance
Served areas
  • London, Marylebone, Westminster, Mayfair, City of London, Kensington, Chelsea, Canary Wharf
Details
  • Year established: 2016
  • Employees: 4
  • Licensed
  • Insured
Highlights and features
  • Whole-of-market access
  • Free, no-obligation protection review
  • 125+ five-star Google reviews
  • Established 2016
  • Help placing life cover in trust
  • Dedicated client account manager
  • Meet in person, by phone, video or WhatsApp
  • Personal and business protection under one roof
Associations and certifications
  • Bakerhill Associates Ltd is an Appointed Representative of The Right Mortgage Ltd, which is authorised and regulated by the Financial Conduct Authority.
What people say
Felt listened to, not sold to Whole-of-market options explained clearly No pressure Knowledgeable and professional Very easy to deal with Brilliant aftercare Always available for questions Helped adjust my cover when circumstances changed Highly recommended
Website
Services
Life Insurance
We provide personalised life insurance advice to help individuals, couples and families protect their financial future. Our service includes assessing your financial commitments, comparing insurers and arranging suitable cover. We consider existing policies, savings and employment benefits when recommending protection. Our aim is to secure appropriate insurance with affordable premiums and clear, impartial guidance.
Critical Illness Cover
Our Critical Illness Cover service helps safeguard your family's financial stability during serious illness. Drawing on decades of experience, we assess policies from leading insurers, considering covered conditions, policy definitions and claims criteria. We recommend protection aligned with your individual needs and long-term objectives. Eligible claims provide a tax-free payment to support recovery and financial commitments.
Income protection
Our Income Protection service helps you maintain financial stability when illness or injury interrupts your earnings. We advise on policies providing regular, tax-free payments until you return to work or your cover ends. By reviewing your financial obligations and current arrangements, we recommend suitable protection for your circumstances, including mortgage commitments and lifestyle expenses.
Private medical insurance
Our private medical cover helps protect your health through timely, discreet access to professional medical care. Benefits include treatment at leading UK hospitals, consultations with specialists and comfortable private facilities. We assess your individual requirements and identify suitable policies from established insurers. Our advice simplifies your choices, with continued assistance beyond the initial arrangement.
Business Protection
Our business protection service helps owners, directors and financial controllers prepare for unexpected losses involving essential personnel. We develop bespoke arrangements that provide financial support following a key person's death or critical illness. Protection can facilitate shareholder buyouts, meet outstanding loan commitments and fund recruitment costs. We focus on preserving business stability and ownership control.
People
Matt Baker
Matt Baker
Founder & Managing Director
We are dedicated to creating a meaningful, long-term relationship with you that is based on understanding, knowledge and commitment to progress.
Reviews (24)
Ben Setterfield
Oct 22, 2026 Report
Thanks to Matt for providing a great service - you really took your time to understand our exsiting policies and what was and wasn't important to us for the critical illness and health insurance cover. It was really refreshing to get an impartial bit of advice on the best covers we should go for, it really felt like that came first rather then the products he had availble. We ended up taking out some fantastic policies with double the cover for less money, couldnt be happier! Having been a customer of his now for over 7 years I couldnt recommend him more highly and do refer him to friends and family all the time!!
Paul Geaves
Oct 01, 2026 Report
Matt was brilliant from start to finish. He took the time to understand what I needed, and what my wife needed, then explained our options clearly and without jargon.

He compared policies properly, talked us through the details that matter, and helped us choose the optimum cover for our situation and budget. No pressure, just honest advice. Highly recommend anyone talking to him.
Michelle Hearnden
Sep 29, 2026 Report
The service we have received has been extremely efficient and any queries answered promptly.Would certainly recommend!
Tim Smith
Aug 09, 2026 Report
My wife is delighted that I now have life insurance.
Nico was extremely helpful throughout the process, always available and always quick to respond to questions. He offered to have zoom conversations in the evenings so that my wife and I could both be present.
When I looked at a comparison quote, Nico was fair and honest about what my options were and the cost difference. I felt he was really on our side to get the best package for us.
In the end we went for Relevant Life insurance cover for both me and my wife, paid for by my company which is tax efficient.
I will strongly recommend Nico to anyone who I hear requires his services.
Tim Smith
Sam Lloyd
Jun 30, 2026 Report
Had a great experience with Matt who did an amazing job sorting my life insurance. I would definitely recommend him to anyone looking to do the same!
Laura C.
Jun 23, 2026 Report
I was recommended to Matt by a friend and I honestly couldn't be happier that I followed that advice. From our very first conversation it was clear he is someone who genuinely cares... not just about doing his job, but about making sure people and their families are properly protected. Matt is kind, thoughtful, and incredibly responsive. He made the whole process smooth and stress-free, explaining everything clearly without any of the pushiness you sometimes get. He's not salesy at all. He's just a genuinely affable person with a real passion for what he does and why it matters. My husband has since used him too and simply can't speak highly enough of his experience either. 10/10! I would recommend Matt without hesitation to anyone.
Robert Lloyd
Jun 10, 2026 Report
In less than a week after the initial consultation, Matt and the rest of his team had our critical illness and income protection set up and I was very surprised at how reasonable the price was! The vitality app is also a great little incentive to keep up constant exercise as well! Would recommend Bakerhill Associates to anyone!
Paul Ambler
Jun 10, 2026 Report
We have used Matt at Bakerhill a few times over the years and we always find his advice honest and very helpful. Bakerhill operate with great efficiency and their communication is superb.
Joanna Vogel
Mar 29, 2026 Report
Matt was amazing from start to finish. He really listened to everything I needed and answered all of my questions clearly and patiently. He managed to find the right life and critical illness cover within my budget, which I really appreciated. The whole process was quick, smooth and perfectly tailored to my situation. It genuinely felt like a bespoke service rather than a standard policy. If anyone is looking for insurance advice, Matt is definitely the person to speak to. Highly recommended.
Chelsey Darlington
Feb 23, 2026 Report
Organising life policies is something I’ve always found a bit daunting but Matt made it easy for me to make informed decisions and create a bespoke package that works for me and my family. His professionalism and detailed, pressure free, explanations alongside encouraging questions really made me feel heard. 5 star service, Thank You!
Jeffrey Chambers
Feb 02, 2026 Report
I have been a Client of Bakerhill Associates Ltd for some years and would recommend Matt and his team for your Health and Life Insurance matters, as they have provided us with excellent service.
Chloe Miles
Jan 24, 2026 Report
I’ve had the best result by trusting Matt to take a look at my life and critical cover.
I’ve double the cover amounts in the event of needing to claim.
He’s placed me with a business that had more benefits and I’m paying exactly the same monthly premium! The whole process was really seamless. They took care of everything. Really reallly happy!
Akshay Apte
Jan 19, 2026 Report
I can't recommend Baker Hill enough, had a very good experience with them. I actually changed all my insurance providers based on Matt's recommendations and have been a pretty happy customer since. Their detailed approach to explaining various insurance products was really helpful. I look forward to using their services for other investment products too.
Colin Baker
Jul 30, 2025 Report
Matt was very personable and knowledgeable about the various policies that were offered to me. The whole process from start to completion was very simple and effortless. Will definitely recommend Matt and his company to friends and family.
Callum Moger
Jul 21, 2025 Report
I recently had the pleasure of working with Zac. They made the insurance process a walk in the park. Friendly, knowledgeable, and always ready to tackle my questions throughout. I highly recommend them to anyone looking for an insurance company that puts customers first.
LifeAsLucy Lucy Slater
Oct 24, 2024 Report
Matt was incredibly helpful when discussing the different insurances. He was incredibly professional and easy to get hold of. We had the initial conversations and received quotes of him. He later followed up when we were closer to completing in order to get the deals we wanted. We were recommended by a friend and I would highly recommend to anyone. Thanks Matt.
Emily Howe
Aug 06, 2024 Report
We have recently sorted out our life insurance and critical illness cover with the help of Nico. He guided us through every step of the process, answered every question we had in detail and he provided more insight on something we both found quite overwhelming, than anyone else we had spoken to. We both feel a huge relief to have sorted this out and we cannot thank Nico enough for helping us.
Tracey Sanders
Jul 08, 2023 Report
Matt helped us identify a suitable medical insurance provider. We found him to be very pleasant to work with, quick and efficient. We would definitely recommend his services.
Wayne Stanley
Aug 21, 2022 Report
Matt and his team were really helpful in explaining the different insurances in detail and the pros and cons of the differing options in each. We ended up with the best insurance for us as a family and have agreed to review the policies in the next couple of years to make sure they are still the right/best fit for us. A very proactive, ongoing support that we wouldn't get if we were trying to work this out on our own! Thanks Matt
Liam Gallagher
Aug 18, 2022 Report
Matt and his team made the whole process so simple. There was a lot to take in and I asked lots of questions which he happily explained a number of times. Matt was professional and understanding of my situation to find the cover that was affordable and competitive.
I wouldn't trust my Family's Life insurance with anyone else.
First class service!

Thanks again!!
Stephanie Barnsby
Jul 28, 2022 Report
I dealt with Matt Baker when sourcing a provider for my Life Insurance and he was absolutely brilliant. He was informative, knowledgeable, helped me to understand all my different options after gaining a full understanding of my situation and needs and made me feel completely at ease taking me through what can be a very personal line of questioning when applying for Life Insurance. He was very professional throughout the entire process and followed up with the relevant documentation and information promptly after each meeting. Absolutely spot on service all round.
Anil Devalia
May 05, 2022 Report
I have worked with Bakerhill Associates for the past 3 years and once again, Matt and team have provided me with fantastic customer service. Every policy so far has been tailored perfectly to each of my requirements. I highly recommend Bakerhill Associates for your family’s protection needs.
Jaye Meredith
Apr 29, 2022 Report
Zac was fantastic in setting up our life insurance for us. He explained everything in great detail, ensured we had the right insurance and most importantly gave us brilliant advice on setting up the insurance in a trust, which most brokers don’t even tell you about! Would certainly recommend Zac if you’re looking for the best protection for you and great customer service!
Rebecca Gomez
Mar 04, 2022 Report
I was recommended Bakerhill Associates by my mortgage advisor Paul Collinson. Matt dealt and helped us with obtaining a suitable life insurance as our current one was not suitable for our needs. Matt was very knowledgeable and responsive and would always try to fit in to my busy schedule. He guided me through step by step, making it easy to understand how the insurance worked which I never had from my previous insurer. Matt made the whole process smooth. Definitely would recommend Matt to my family and friends.
Thanks Matt for your help.