Business Details
9 Years
experience
UK Flood Insurance Specialists
Flood Assist is the UK's only flood insurance specialist, dedicated to providing tailored insurance solutions for properties at high flood risk. With over 90% of our clients participating in the Flood Re scheme and 85% in Build Back Better, we combine deep industry expertise with a commitment to exceptional customer service. Our team of certified insurance professionals brings decades of collective experience in specialist home insurance, including thatch, listed, and high net worth properties. We work with leading insurers to offer competitive pricing unavailable elsewhere, while our digital flood action plan and live flood warning tools empower clients with proactive risk management resources.Recognised as an award-winning innovator in flood insurance, we prioritise understanding each client's unique circumstances to deliver bespoke coverage solutions. Our technical director's expertise in data analysis and software development underpins our cutting-edge flood risk assessment capabilities, ensuring we remain at the forefront of industry advancements.
Services
Flood Insurance
Flood Re Scheme
High Risk Coverage
Thatch Insurance
Unoccupied Property Insurance
Business Flood Protection
Digital Flood Planning
Live Flood Alerts
Details
- Year established: 2017
Highlights and features
- Independent flood insurance specialists with exclusive pricing
- Award-winning expertise in high flood risk property coverage
- Digital flood action plan and live warning systems
- Certified insurance professionals with specialist property experience
- Recognised industry leaders driving flood insurance innovation
Associations and certifications
- Financial Conduct Authority
Services
Flood Insurance
Specialist flood insurance for high-risk properties, including previously flooded homes and those in designated flood zones. Our policies combine building and contents coverage with tailored risk management support. We work with leading insurers to provide comprehensive protection through the Flood Re scheme and Build Back Better initiative.
Flood Re Scheme
Access to government-backed flood insurance through the Flood Re scheme for eligible properties. We help homeowners meet the eight eligibility criteria and secure affordable coverage. Our expertise ensures smooth application processes and optimal policy terms for properties in high flood risk areas.
Thatch Insurance
Specialist insurance for thatched properties with increased flood risk. Our policies address the unique vulnerabilities of historic and listed buildings while providing comprehensive flood protection. We combine technical expertise with insurer partnerships to deliver tailored solutions for these high-value properties.
Digital Flood Planning
Interactive digital flood action planning tools accessible via our website and mobile app. Features include live flood warnings, river flow data, and personalized flood plans. These resources help policyholders prepare for emergencies and reduce potential damage through proactive risk management.
Business Flood Protection
Tailored flood insurance solutions for small businesses operating from home. Our policies cover business equipment and operations in flood-prone areas. We provide risk assessment tools and specialist advice to ensure comprehensive protection for home-based enterprises facing flood risks.
People
Liz Mitchell
Managing Director
20+ years insurance industry veteran with experience at Aviva and Lloyd's of London. Founder of Flood Assist, specialising in product development and underwriting for high flood risk properties.
Helen Heather
Flood Insurance Specialist
Certified insurance professional with 20 years' experience in specialist home insurance. Focus on thatch, listed, and flood risk properties. Committed to personalized customer service and tailored insurance solutions.
Callum Jones
Flood Insurance Specialist
Personal lines insurance expert with major broker experience. Needs-based approach to policy creation. Joined Flood Assist in 2022 to support clients with flood risk insurance requirements.
Robin Clark
Technical Director
Data science and software engineering expert with 20+ years' experience. Leads technical development of flood risk assessment tools and digital flood action planning systems for the company.
Catherine Adamson
Flood Insurance Specialist
Transitioned from life insurance to personal lines in 2022. Joined Flood Assist in 2024 with focus on simplifying property insurance processes for clients in flood-prone areas.
Questions
What flood insurance options exist for previously flooded homes?
We specialise in coverage for previously flooded properties through the Flood Re scheme and Build Back Better initiative, offering tailored policies with leading insurers.
How do I determine if my property qualifies for Flood Re?
We assess eligibility based on the eight Flood Re criteria, including property type, location, and flood history to determine scheme qualification.
What types of flood insurance coverage do you offer?
We provide building, contents, and combined policies for standard homes, thatched properties, high net worth dwellings, and small businesses operating from home.
Do you cover properties in severe flood warning areas?
Yes, we specialise in high-risk properties including those in severe flood warning zones, offering comprehensive protection through specialist insurer partnerships.
How does your digital flood action plan work?
Our app-based tool provides live flood warnings, river data, and personalized emergency plans to help policyholders prepare for and respond to flood events.
What support exists for unoccupied properties at flood risk?
We offer tailored insurance for unoccupied properties pending renovation or sale, including specific coverage for flood mitigation measures during vacancy.
